In 1929, my grandfather, Poppy Sol, started The Newark Nut Company in Newark, NJ. My dad and uncle grew up in the business in the 1950s and 1960s, and my cousin David and I grew up in the business in the 1980s and 1990s. We survived the Great Depression, Poppy Sol going off to WWII, our warehouse burning down, and our store being bulldozed twice. Otherwise, it was business as usual!
Until 1999… . The Internet was really taking off and, as I was sitting in my freshman dorm, I wondered if people would actually be willing to buy nuts online. I figured it was worth a shot! But what should I name the site? NewarkNutCompany.com was just too long to type in. I put together a list (including names like eNuts.com and NutsDirect.com), but unfortunately all of them were taken. Hmmm… . I used America Online back then, so I got the idea for Nuts Online. Voila! NutsOnline.com was available.
By 2005, it turned out that, yes, people were buying lots of nuts online! And dried fruit, and seeds, and coffees, and chocolates, and lots of other stuff. Yay! And, by 2011, NutsOnline had become pretty well known across the country for great quality and service across a growing product offering. Our slogan, “We’re more than just nuts,” continues to ring true.
That being said, I can’t tell you the number of times I would make new friends and, before saying goodbye, they would say, “I am excited to check you guys out. Nuts.com, right?” No, NutsOnline!
There was even a time when we spent hours wrapping hundreds of Jordan almonds in tulle circles for The Rachael Ray Show, and she said, “Thanks to Nuts.com for providing the favors.” Noooo!
For more than three years, I had been looking into getting the Nuts.com domain name and the opportunity finally arose this summer. But I continued to debate the transition to Nuts.com for days on end with my wife, my relatives, my friends…NutsOnline.com is my baby and our customers love us. While Nuts.com is definitely easier to remember and easier to type, I wanted to make sure that our loyal customers knew that nothing would change except for our name.
In early October, we decided to stop debating and officially change our name and URL to
Nuts.com in January 2012. The important thing to remember is that we are and will continue to be the same – the same family, the same values, the same quality, and the same level of care. Over time, we will replace the logo and develop new packaging, but we promise that your experience will only continue to improve.
Poppy Sol built the foundations for our reputation more than 82 years ago, and we are committed to upholding this tradition to our fourth generation and beyond.
~ Jeffrey and The Nutty Family